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Ep 11: Before the Next Market Consider These Three Things

Enjoy Episode 11 of the Craft Leftovers Podcast in video form (the abridged recording of the September 14, 2022 livestream and transcript are coming soon). Pull up a project and craft along.

Over the last two decades I’ve coordinated, participated, and volunteered at over 100,000* art and craft festivals, fairs, markets, and tabling events. Having just come back from a weekend at the mdwfair (artist run art fair at Mana Contemporary in Chicago, IL) it got me thinking about the role of fairs in fest in my — and your businesses. Why do a fair at all? What is the best fit for your creative practice/business? How do you do one well? What can success at a fair look like?

*completely made up number, it’s just what it feels like.

Get the free Market Viability Worksheet

The budget template I use to test the financial viability of markets — it’s a Google Spread Sheet

Notes on the Numbers

Get the free Market Viability Worksheet

The budget template I use to test the financial viability of markets — it’s a Google Spread Sheet

I forgot to mention Risk Mitigation! Jason and I ran the numbers for the Iowa State Fair and while we could have made a lot of money, the investment would have been equal to 30% of our revenue for the year thus far. So if it was a bust, it would have busted the company. Not worth it. That’s another side of the numbers, do the rewards outweigh the risks and can you absorb the loss if it’s a failure.

I also meant to include a note about Liability Insurance. Usually about $350/year. Most markets make you list them as an additional insured to cover damages, loss, and etc.

Coming Soon

10/1/22 | 10am – 4pm | Day 1: Ames Area Studio Tour

10/2/22 | 12pm – 4pm | Day 2: Ames Area Studio Tour


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Until Next Time!

Kristin M Roach

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